In an era in which longer life expectancy represents one of the greatest achievements and challenges of contemporary society, this event offers an innovative reflection on the emerging longevity economy. Starting from an updated and multidimensional definition of the concept, we will offer an overview of the new business archetypes that are emerging in response to the needs, desires and potential of an ageing population that is active, aware and technologically connected. Through the stories of selected companies active in the biotech sector, we will explore business models that integrate science, innovation and social impact, redefining the very concept of well-being throughout the life span. The meeting aims to be a space for inspiration and discussion for policy makers, researchers, entrepreneurs and citizens interested in building a long-lived, inclusive and sustainable ecosystem.
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